Agenda
For now, check out our 2011 agenda.
10:00am: Vitrue Kick-off Presentation - Leveraging All Your Marketing Assets in Today's Thriving Social Realm
Forrester's Ari Osur is joined by leading industry executives as they discuss "Leveraging All Your Marketing Assets in Today's Thriving Social Realm." A POEM-type panel, the experts lead an in-depth discussion on paid, owned and earned media strategies and resources for social. Content touches on social marketing at all angles to create rich, vibrant and engaging social communities, covering social marketing from soup to nuts -- and straight from some of the industry's most respected experts.
Moderator:
Ari Osur, Principal Analyst, Forrester Research
Speakers:
Reggie Bradford, CEO & Founder, Vitrue
Stephanie Agresta, EVP, Managing Director of Social Media, Weber Shandwick
Ian Schafer, CEO & Founder, Deep Focus
Stacey Mellus, Director of Digital Operations, DDB
10:30am: Keynote Conversation with Carol Kruse, SVP, Marketing, ESPN Carol Kruse is one of the leading voices in social media today. Having led Coke to be become one of the most succesful and active brands in social networking, Kruse now oversees social marketing efforts for ESPN. Kruse sits down with Digiday's Mike Shields to discuss the differences between using social media to market a big brand versus a media property, how organizations should embrace and limit social interactions, how social media can be used in a crisis and her thoughts on the future of social TV.
11:00am: Fireside Conversation - Brands & Social Media. Brands no longer just have a logo and font to present to their customers. Brands have their own personas or archtypes to maintain, live up to and, most importantly, represent when engaging with their own customers and those they hope to win over. In this conversation, Digiday asks leading brand marketers, "What does it mean to be a brand in the age of social media?"
Moderator: Brian Morrisey, Editor in Chief, Digiday
Speakers:
Don Steele, VP of Digital Marketing, Comedy Central
Porter Gale, VP of Marketing, Virgin America
11:30am: DataXu Spotlight - Using Audience Insights to Boost the Return on Social Media Ads. Social has joined display, mobile, and video in the digital advertising arsenal, requiring marketers to educate themselves as to the complexity and opportunity afforded by the social space, or be relegated to voluntary obsolescence. But as with every new media channel, there's a catch: while social networks offer nearly unlimited targeting opportunities, their treasure troves of user data are closely guarded and generally inaccessible to all but the network itself. Join DataXu's Shane Keats and an expert guest for an intriguing look at how one of the most forward-thinking brands is leveraging both open Web and "closed" Facebook advertising campaigns to drive valuable social actions, acquire new customers and improve their return on ad spend.
Speakers:
Shane Keats, Director of Product Marketing, DataXu
Mark Miller, SVP, Strategy & Analysis, Digitas
11:45am: Keynote - The People Network. Technology has made consumers all-powerful, enabling them to consumer media whenever, wherever they choose. What's next for the empowered consumer? The People Network. A platform of shared ideas, moments, pictures, videos and, of course, ads. Thanks to social media, each of us has the ability to scale our own ideas. Rishad Tobaccowala shares his views on how brands and marketers will have to engage with The People Network or be left behind.
Speaker: Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi
12:15pm: Keynote Conversation - Publishing for Social Media. Social media can be a publisher's best friend by raising awareness, driving traffic and building buzz. Conversely, not understanding the social media landscape and allowing competitors and opportunists to take advantage of -- and money from -- your hard work. In this keynote conversation, Digiday sits down with Jim Bankoff, CEO of SB Nation, to discuss how social media has changed the process and role of publishing.
Speakers: Mike Shields, Senior Editor, Digiday & Jim Bankoff, Chairman & CEO, SB Nation
12:45pm: Converseon Spotlight - Why Brands Choose Social Agencies as Their Digital Agency Partners. As the digital space continues to evolve, brands are seeking more and more social functionality at the core of their digital media and marketing efforts. Applegate Farms, a leader in healthy organice meat products, and Converseon discuss why Applegate chose Converseon to handles its website relaunch in 2012, putting social at the core of its digital efforts.
Speakers:
Bryan Pedersen, Group Director, Converseon
Rob O'Donnell, VP, Digital, Applegate Farms
1:00pm: Lunch Pick-Up
1:15pm: Fireside Chat - Metrics That Matter. Your Facebook page has a million fans. You've got a few hundred thousand followers on Twitter. Your Instagram photos are more recognized than your brand. But the most important question still goes unanswered. So what? Digiday looks beyond measurement and into the metrics that matter and why you aren't using them.
Moderator: Corey Kronengold, Content Director, Digiday
Speakers:
Ali Rana, SVP & Head of Emerging Media Lab, Dynamic Logic
Rick Bruner, Vice President of Product Management, Marketing Evolution
David Dowd, General Manager, Lifestyle Sales, Buddy Media
1:45pm: Keynote Conversation - When "Social" Disappears
Speakers: Brian Morrissey, editor in chief, Digiday & John Borthwick, Founder & CEO, betaworks
2:15pm: Keynote Presentation
Speaker: Shiv Singh, Head of Digital, PepsiCo Beverages North America, PepsiCo
2:45pm: Efficient Frontier Spotlight - Building Critical Mass on Facebook: How Expedia Got to 1M Fans in 6 Weeks. We all know that a large number of fans is not a company's end game on Facebook, but success certainly starts with attaining a critical mass of fans. That number is different for every company. Expedia determined their critical mass to be 1M fans, and they got there in 6 weeks. Learn how their integrated advertising and engagement strategy resulted in the successful "FriendTrips" campaign - establishing a solid fan base for on-going engagement, increased reach to friends of fans and better customer life-time value.
Speakers:
Brooke Angles, Founder, Social Click
Morgan Simonsen, Sr. VP, US Sales, Efficient Frontier
3:00pm: Hypebusters Presentation: The Social Media Gravy Train Is Over. With organziations hiring legit veterans to run their social media efforts, consultants and vendors can no logner peddle snake oil. Adam Kmiec, Walgreen's director of social media, takes a raw and honest approach to debunking myths and indentifying what's holding social back from a seat at the adult's table.
Speaker: Adam Kmiec, Director of Social Media, Walgreen Co
3:30pm: Networking Break
3:45pm: Engagement and Monetization of Social Communities presented by OpenAmplify. Social has become a key Voice of the Customer Channel, offering both huge opportunities and real challenges to the enterprise looking to engage directly with its mass constituency. The sheer scale of the conversation, and the expectation of a mass audience to be treated as individuals, render an innovative technological response indispensable. Technology and techniques have matured considerably in recent times. This panel will discuss moves we can make here and now to deliver results from, and to, the Social Web.
Speakers:
Michael T. Petit, Founder and CIO, OpenAmplify
Mike Dunn, CTO, Hearst Interactive Media
Bryan Jennewein, Product Manager, Radian6, a SalesForce.com company
Maribel Sierra,Director of Global Social Media & Communities Team, Dell
4:15pm: Keynote Conversation - Gaming & Social Media. The social graph has provided marketers with a flood of data. But how do they take advantage of the plethora of information to drive targeted, effective campaigns that make sense within the social media ecosystem? EA's Dave Madden and Zynga's Manny Anekal share their insight on seamlessly integrating your campaign into social media's most popular channels.
Speakers:
Dave Madden, SVP, Global Media Solutions, Electronic Arts
Manny Anekal, Global Director of Brand Advertising, Zynga
4:45pm: R2integrated Spotlight: Social Marketing for the People, Places and Content Your Brand Doesn't Control
R2integrated CEO, Matt Goddard, will explain methodologies currently being used by brands to identify, measure and activate the networked web of people, places and content they don't control.
Speaker: Matt Goddard, CEO, R2integrated
5:00pm: Cocktails & Conversation with Women in Wireless: The State of Social Women
Women are key drivers in all social media activity today. Adopting technology at record speed, women's digital behavior is driving decision making across politics, family activities, puchase decisions and all aspects of social economic life. In this session, the Women in Wireless explore how tihs influence has moved beyond blogging to the entire social graph and how brands are leveraging this trend.
Speakers:
Stephanie Agresta, EVP, Managing Director, Social Media, Weber Shandwick
Sacha Xavier, Partner, Media, Neo@Ogilvy
5:30pm: Happy Hour Networking
6:30: The SAMMY Awards Gala Begins
